Oh, Tropicana. You’ve been my favorite orange juice for so long now. Your longevity and consistency in my lifetime rivals that of Near East Rice Pilaf. I’ve always come to rely on two things – one is obviously your quality product. The Pure Premium line of OJ you make (with heavy pulp, of course) is second-to-none, other than fresh-squeezed. Second is the logo and design – it just never changes and has always been, oh, comforting. That in a world of constant change, you always kept things the same. Until now.
Your new branding and logo design hurt me. Terribly. When I first saw it (after gasping, naturally), I thought maybe this is Tropicana’s 40th year in business or something and you were doing a temporary celebration by designing a jug like it’s 1969. But that doesn’t appear to be the case. Who did this? Who convinced you that a new look was needed? And who snookered you into thinking that the new look should mirror that of a cheap store-brand line? Ouch! For shame, Tropicana, for shame. You’re lucky the juice is so good.
word to the wise. Don’t even think about vigorously SHAKING this container without covering your hand over that freaking spout with a death grip. It’s like champagne at new years!!!
I should have mentioned this – the first time I shook that new jug I dressed up the wall quite nicely with OJ.
It looks exactly like the laundry detergent bottle I buy.
The plastic container feels very fragile and flimsy compared to the old one too. It’s like they want you to buy the cartons instead now.
I agree with all above comments…my first view of the new package was at Wal Mart and I thought it was their brand! I had to REALLY look at it and take in the fact that it was my BELOVED Tropicana!!!! Leads me to think – what’s next…Mrs Butterworth in pants???
it totally looks like either laundry detergent or a large quantity of vegetable oil. bummer. i hear their valencia orange juice is really good.
i love the new look. totally old school. i feel like i’m getting OJ in some 3rd world country. LOVE IT!
all teh valencia juices rule. way too pricey for me. i only buy them when they are on sale.
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I give them some credit, yes the cartons are different but they are trying to use less plastic and that is a very good thing. I have warmed up to the new cartons, expecially after the grocery store was completely out of Tropicana for 2 weeks before this new packaging rolled out. I love the new look, it is a simplistic and should help them to compete with organic and natural brands. As long as they keep making their No Pulp w/ Calcium and Vit. D I will be a happy camper. Just don’t jack up the price!!! Oh yeah, don’t forget to save your codes on your boxes and enter them in on the website so Tropicana will save 100 sq. ft. of rainforest.
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