Jeff Copetas
Marketing, Social Media, Graphic Design, Video Editor
My passion is Digital Marketing and Social Media. I’ve been creating content since around sixth grade, when I wrote a book that completely ripped off the A-Team. I’ve utilized that creativity throughout my career, from running my own record label to nine years at Ask.com, a top 10 U.S. Internet property, to six years as VP of Marketing & E-Commerce for Pure Hockey, a 23-store retail chain, driving 25-30% revenue growth annually. I’m a creator, video editor, marketer, photographer, hockey player, music fanatic and father.
Digital Marketing
Proven Digital Marketer with focus on ROI, analytics and performance.
Automated Marketing
Experience with RFM bucketing and drove large sales growth through email marketing.
Social Media
Track record of huge success driving engagement and sales through creativity.
Landing Pages
Able to build and A/B test effective and responsive landing pages.
TV & Online Video
I’ve concepted, written, shot and edited some very successful spots.
Graphic Design
Experience in Photoshop, graphic design & photography for advertising.
Other Fun Stuff You May Not Know About Me
I was standing about 5 feet from Blue Jays dugout in the 3rd base TV camera area when Joe Carter hit the home run to win the 1993 World Series – and even got to celebrate in the locker room with them afterwards. A picture of my right arm was in Sports Illustrated.
The day after my college graduation, I met and worked for Oprah Winfrey for 5 days on a freelance TV production assignment, traveling from Chicago to Philadelphia to film shows. She served me breakfast on an airplane and personally signed my check.
I worked for VH1 for their coverage the Rock-and-Roll Hall Of Fame opening. I gave Al Green a ride in a golf cart, was face-to-face with Johnny Cash, saw Bob Dylan teaching Tom Petty songs and witnessed an epic temper tantrum by Chrissie Hynde.
In 1995, I took a 12,000 mile, 3 week drive around the perimeter of the USA.
I’m a Boston Bruins season ticket holder. My first season they won the Cup.
I’m a huge music fan. Love all kinds. Connect with me on Spotify.
Really love a good podcast. Serial, Maron, Nerdist and more.