My professional passion is Ecommerce/Digital experiences and I’ve been at it now for, gosh, 25 years. I’ve been creating content and attempting creativity in one form or another since around sixth grade, when I wrote a book that completely ripped off the A-Team. I’ve utilized that creativity throughout my career, from running my own record label to nine years at Ask.com (a top 10 U.S. Internet property), to six years as VP of Marketing & E-Commerce for Pure Hockey, a 55-store retail chain and currently leading the Ecommerce & Web team at Avid Technology since 2017. I’m a creator, business person, marketer, photographer, hockey player, music fanatic and father of twin teenage boys.