COMPANY: PURE HOCKEY
SPOT: PATRICE BERGERON (2014)
Written by Jeff Copetas. Shot, directed and edited by Ben Consoli at BC Media Productions.
Our second TV spot with Patrice Bergeron plays into his popularity in Boston. But wait – is it Bergeron that the kids are so excited about?The goal for the commercial was to promote the Pure Hockey brand, the convey the message that CCM’s iconic Tacks line was back and to advertise our stores in the Boston Metro region, along with our stores in New Hampshire and Rhode Island. This spot ran on NESN, WCVB, WHDH, WBZ and many more basic cable channels during all dayparts, including Boston Bruins games, during the 2014-2015 season.