Loose Strings

Loose Strings

A few marketing-related bullet points that have been rattling around in my brain lately….. Snapchat. I know. It’s hot. And I swear that I’m historically an early adopter. I also know that as an almost 45 year old male, I’m not in the Snapchat...
Social Media & Targeting

Social Media & Targeting

It’s probably safe to say at this point that I’m all about social media. Like any other form of media, it definitely has its drawbacks (see: political elections) and it has it plusses. What thrills me to no end about personal usage of social media over the...
B2C vs. B2B

B2C vs. B2B

One of the differences between working B2C vs. B2B became evident quickly for me. For example, my new role in the B2B world has me challenged with the longer sales cycle. Even though we do a very B2C-flavored brand of e-commerce, we’re still B2B. Period....

Did Facebook Land Me A Job?

In early January as I ramped up my first real job search in 15+ years, I tried to think of ways to stand out in what was a very noisy, competitive space – job seekers. I had landed my previous job a little bit unconventionally, so I tried to think...

Bad Facebook Ads

I’ve mentioned bad targeting and bad Facebook ads before. It’s pretty gross (and wasteful) business. It also provides a horrendous user experience. Whether Facebook likes it or not, when an advertiser doesn’t do audience targeting correctly, it casts...

Open Your Eyes

I had an interesting and slightly odd experience a couple of weeks back which made me open by eyes a little (literally) – and it involves customer service. When given the choice, I normally will try to push my money to local businesses in the town I...