COMPANY: PURE HOCKEY
SPOT: PATRICE BERGERON (2014)

Written by Jeff Copetas. Shot, directed and edited by Ben Consoli at BC Media Productions.

Our second TV spot with Patrice Bergeron plays into his popularity in Boston. But wait – is it Bergeron that the kids are so excited about?The goal for the commercial was to promote the Pure Hockey brand, the convey the message that CCM’s iconic Tacks line was back and to advertise our stores in the Boston Metro region, along with our stores in New Hampshire and Rhode Island. This spot ran on NESN, WCVB, WHDH, WBZ and many more basic cable channels during all dayparts, including Boston Bruins games, during the 2014-2015 season.

COMPANY: PURE HOCKEY
SPOT: SHAWN THORNTON (2013)

Written by Jeff Copetas. Shot, directed and edited by Dan Ferrigan at News 90 FIlms.

Shawn Thornton is currently a forward for the Florida Panthers, but played for the Boston Bruins at this time this was shot. His role as a tough guy/enforcer influenced this concept, which has Thornton working at Pure Hockey, but only instructing people on how to do things like remove elbow pads, drop the gloves, etc. These are all things that enforcers do. At the end, he meets his match. The goal for the commercial was to promote the Pure Hockey brand and to advertise our stores in the Boston Metro region and the states of New Hampshire and Rhode Island. This spot ran network-wide on NESN during Boston Bruins games, pre-game and postgames during the 2013-2014 season.

COMPANY: PURE HOCKEY
SPOT: TYLER ENNIS (2013)

Written, concepted and produced by Jeff Copetas.

Tyler Ennis is currently a forward for the Buffalo Sabres. The concept here is that since hockey players always say the same things about hockey to TV interviews and newspapers writers, it probably transfers to “regular” everyday life. This commercial was to promote the Pure Hockey brand and to advertise our new stores in the Buffalo Metro and Southern Ontario, Canada regions. This spot ran on MSG-TV during Buffalo Sabres games, pre-games, game replays and postgames during the 2013-2014 season.

COMPANY: PURE HOCKEY
SPOT: DAVID CLARKSON (2012)

Written by Jeff Copetas. Shot, directed and edited by Dan Ferrigan at News 90 FIlms.

Our second commercial with David Clarkson played off the success of the first one, with him still “working” at the store, but this time I wanted to work in the bitter rivalry that Devils have with the New York Rangers. The goal for the commercial was to promote the Pure Hockey brand and to advertise our stores in the New Jersey/New York region. This spot ran on MSG-TV during New Jersey Devils games, pre-game and postgames during the 2012-2013 season.

COMPANY: PURE HOCKEY
SPOT: DAVID CLARKSON (2011)

Written by Jeff Copetas. Shot, directed and edited by Rodrigo Lopez at Neocape.

David Clarkson is a forward currently playing for the Columbus Blue Jackets. At the time, he was playing for the New Jersey Devils. The concept is that David Clarkson gets a job at Pure Hockey and he has his own way of doing things. The goal for the commercial was to promote the Pure Hockey brand and to advertise our new stores in the New Jersey/New York region. This spot ran on MSG-TV during New Jersey Devils games, pre-game and postgames during the 2011-2012 season.