COMPANY: PURE HOCKEY
SPOT: TYLER ENNIS (2013)

Written, concepted and produced by Jeff Copetas.

Tyler Ennis is currently a forward for the Buffalo Sabres. The concept here is that since hockey players always say the same things about hockey to TV interviews and newspapers writers, it probably transfers to “regular” everyday life. This commercial was to promote the Pure Hockey brand and to advertise our new stores in the Buffalo Metro and Southern Ontario, Canada regions. This spot ran on MSG-TV during Buffalo Sabres games, pre-games, game replays and postgames during the 2013-2014 season.