COMPANY: PURE HOCKEY
SPOT: COREY SCHNEIDER (2013)

I launched, updated and wrote much of the Pure Hockey blog, along with several other Pure Hockey colleagues. This is one example of many blog posts that generated a whole lot of engagement, in terms of pageviews, comments and shares. It explores the oft-frustrating world of running a men’s league hockey team and does it in a very funny but true way. The post is here, though I am not sure what happened to the images since I’ve left the company. They seem to have disappeared, though the alt text is still there.

Pageviews (per Google Analytics): 86,000
1,600 Facebook Shares
250 Facebook Comments
2,200 Facebook Likes