While at Pure Hockey, I implemented and set up many automated marketing campaigns through a CRM system called Capillary Technologies. These campaigns ran the gamut from first-time buyer emails, emails which triggered to send on certain spend thresholds and emails that were also based on RFM customer buckets (recency, frequency, monetary) which I set up. I also set up emails to send based on certain category purchases. During my tenure at the company, I was able to increase revenue from email by 400%.

In this example, anyone who purchased junior hockey skates online automatically received an email that linked to a video with fitting tips and links to accessories.