COMPANY: PURE HOCKEY
SPOT: PATRICE BERGERON (2013)
Written and concepted by Jeff Copetas. Shot, directed and edited by Ben Consoli at BC Media Productions.
Patrice Bergeron is currently a forward for the Boston Bruins and three-time Selke Trophy winner as the leagues best defensive forward. This was concepted during the 2013 season and the goal of the spot was to promote the Pure Hockey brand and to advertise CCM’s new RBZ skate. This spot ran on NESN (New England Sports Network) during Boston Bruins games, pre-game, postgames and throughout the day during the 2013-2014 season.