COMPANY: PURE HOCKEY
SPOT: PASCAL DUPUIS (2013)

Written and concepted by Jeff Copetas.

Pascal Dupuis was a forward for the Pittsburgh Penguins. This was concepted during the summer of 2013 and the goal for the commercial was to promote the Pure Hockey brand and to advertise our new stores in the Pittsburgh Metro area. This spot ran on ROOT Sports in Pittsburgh during Pittsburgh Penguins games, pre-games and postgames during the 2013-2014 season.