Written and concepted by Jeff Copetas and Will Noonan. Shot and directed by Ben Consoli at BC Media Productions. Edited by Jeff Copetas.

Hockey Stinks was a concept that I came up with as we headed into the hockey equipment buying season in 2014. The idea was to come up with content that played off of a well-known and oft discussed issue with hockey gear – the horrible smell of the equipment. The goal was to encourage people to come to Pure Hockey or to stock up on new, fresh gear. The series was tied to a contest to win a full set of new gear from head-to-toe. The contest drove more than 5,000 entries and drove over 25,000 video views.