COMPANY: PURE HOCKEY
SPOT: COREY SCHNEIDER (2013)
Written and concepted by Jeff Copetas. Shot and directed by Ben Consoli at BC Media Productions. Edited by Jeff Copetas.
Hockey Stinks was a concept that I came up with as we headed into the hockey equipment buying season in 2014. The idea was to come up with content that played off of a well-known and oft discussed issue with hockey gear – the horrible smell of the equipment. The goal was to encourage people to come to Pure Hockey or PureHockey.com to stock up on new, fresh gear. The series was tied to a contest to win a full set of new gear from head-to-toe. The contest drove more than 5,000 entries and drove over 25,000 video views.