COMPANY: PURE HOCKEY
SPOT: BOYS BEST FRIEND (2013)
Written by Jeff Copetas and Ben Consoli. Shot, directed and edited by Ben Consoli at BC Media Productions.
Boys best friend his was concepted and shot during the summer of 2013. I wanted to convey something very common with today’s youth hockey players – the love and obsession with a new hockey stick. The story focuses on a young boy who comes home from school to find a new stick in his bedroom – and how he can’t seem to go anywhere or do anything without it. This spot ran on NESN, WBZ, WCVB, WHDH and many basic cable stations during Boston Bruins games, pre-games and postgames during the 2013-2014 season.