As Good As Your Data
I had what I thought was a clever post ready to go, but it'll have to wait for another time. Why? Because I got home today and received this (above) in the mail. It got me thinking about data. In marketing, you're only as good as your data. This came from...
Verizon Yahoo = Verihoo?
With the Verizon Yahoo thing so hot and heavy in the news today, I was reminded of the email I got from them last week. First, some background: I'm a FIOS customer who gets TV-Internet-Landline service from them and in general, I've been pretty happy with the service....
Hiring People Over 45
Between all the noise out there about the election, people walking off cliffs playing Pokemon GO, terrorism and whose lives matter, I came across this article this weekend about the lack of hiring of people over the age of 45. The article also mentions how the suicide...
I Have Never Blacked Out
We're blessed with excellent neighbors. This is not something to be taken for granted, nor overlooked. It's also something you don't realize until you're older. This past weekend we blocked off the street and all the immediate neighbors - and others - converged for a...
Is the Internet Better
I was half-joking with my wife the other night and explained my temptation to completely rid myself of all my social media accounts. My posting activity is probably average in the big picture, but I find myself checking/reading it too much. Realistically, I can't shed...
Help a Saudi Prince, Won’t You?
I don't need to tell the story about all the Saudi princes who have emailed all of us over the years, promising vast millions. If I DO need to tell you about these and other online scams, then congrats, because you've avoided the internet for this long and your sanity...
Hurry ‘Cause It’s Going Fast
The strangest things can sneak up on you and give you inspiration. Stephanie told me months ago that I need to read this book, "Big Magic," by Elizabeth Gilbert. I was probably reading something else at the time, or too engrossed in magazines or reading news on my...
You Can Change Your Mind
I tweeted this the other day, it was really a passing thought. The more I let it stew, though, the more I realized there was probably a fuller blog post in there somewhere. So here we are. Some people are always skeptics. That must be hard, though I bet it can come in...
Black Day, Stormy Night
The timing was impeccable. Purple Rain, the movie. Summer of 1984. I was 13 and freshly liberated from the 7th grade. Looking back now and having just turned 45, it was such an interesting age. The complexities of life were far, far away, waiting for me in what...
Loose Strings
A few marketing-related bullet points that have been rattling around in my brain lately..... Snapchat. I know. It's hot. And I swear that I'm historically an early adopter. I also know that as an almost 45 year old male, I'm not in the Snapchat demographic. But I have...
Social Media & Targeting
It's probably safe to say at this point that I'm all about social media. Like any other form of media, it definitely has its drawbacks (see: political elections) and it has it plusses. What thrills me to no end about personal usage of social media over the years is my...
B2C vs. B2B
One of the differences between working B2C vs. B2B became evident quickly for me. For example, my new role in the B2B world has me challenged with the longer sales cycle. Even though we do a very B2C-flavored brand of e-commerce, we're still B2B. Period. I've realized...