Always Knew The Way About You

I was putting out my recycling last night when I realized that you can really learn a lot about people by simply looking at their recycling bins. Every Wednesday on my street it's a sociologist's dream when all the bins are lined up down the street, overflowing with...

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The Other Side

The Iowa caucuses are now a month away. Politics......sigh. Despite my huge interest in historical non-fiction and current news events, I generally don't like talking about politics and usually I can't put my finger on why. I'd just rather know and focus on a person's...

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Repurpose That Content

I was fourteen years old when I attended my first concert in December, 1985. Thirty years ago! It was KISS at the Worcester Centrum (setlist here) and yes, I still call it the Centrum and yes, I will always call it the Centrum! This was the era when they toured...

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Facebook in 2016

The end of the calendar year always brings predictions about the following one. Sports, tech, politics, entertainment.....you name it. Predictions galore. Like a BuzzFeed snack, sometimes you can't help but gobble up predictions. So I wonder what's in store for...

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Be A Versatile Marketer

When I was in my 20's, I had a girlfriend who did graphic design for a small interactive shop in Boston. During that time, I discovered and began tinkering around with Adobe Photoshop software, never thinking I'd ever use it to be a versatile marketer down the road. I...

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Put Me in a Box

The subject of today's post seems dark, but it's not. In fact, I'd like to think that perhaps it's filled with hope. Have you ever given up on something and assumed it was just.....over? I played a lot of youth sports and I always go back to a PeeWee hockey...

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I Never Felt So Quite Disturbed

When I first saw this crazy story today, the demented social media/content guy in me said "what can I photoshop on the side of this truck and post to social?" Then I paused, thought about it and realized that there is nothing funny about ISIS. At all. No...

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Sugar Pie Wants to Know

Personalization online is a hot, hot topic these days. Many people don't even know or care that personalization technologies are present everywhere they surf, but trust me, they're there - and some are more obvious then others. Let's look at Spotify, for example....

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Your Past Life As A Blast

If you're new to this blog, I tend to use song titles or song lyrics that are relevant to the topic of discussion. Today's blog subject will be email marketing and we'll get to that in a second, but you should also know that a great band called Okkervil River sings...

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One of These Things IS Like the Other

I play hockey at 6:30am every Thursday and Friday. Other than being great exercise, I do it because the rink is literally 3 minutes away from home and I am now getting to the age where playing hockey at night until 12am doesn't work with my schedule. This morning I...

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Born Under the Brixton Sun

Let's get something out of the way upfront here - I am not a super-leftist liberal, though I do tend to vote Democratic. Either way, what's with the guns? Why are so many innocent people dying? I want to respect viewpoints, I want to respect the rights of hunters and...

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Where Do They All Belong?

As I write this, I am in day two of a four day run where Steph and the kids are away and with their cousins. Having been a parent now for eight-plus years, these pockets of time are rare. It's certainly odd to come home to complete silence, though any parent will tell...

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