Black Day, Stormy Night

The timing was impeccable. Purple Rain, the movie. Summer of 1984. I was 13 and freshly liberated from the 7th grade. Looking back now and having just turned 45, it was such an interesting age. The complexities of life were far, far away, waiting for me in what...

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Loose Strings

A few marketing-related bullet points that have been rattling around in my brain lately….. Snapchat. I know. It’s hot. And I swear that I’m historically an early adopter. I also know that as an almost 45 year old male, I’m not in the Snapchat...

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Social Media & Targeting

It’s probably safe to say at this point that I’m all about social media. Like any other form of media, it definitely has its drawbacks (see: political elections) and it has it plusses. What thrills me to no end about personal usage of social media over the...

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B2C vs. B2B

One of the differences between working B2C vs. B2B became evident quickly for me. For example, my new role in the B2B world has me challenged with the longer sales cycle. Even though we do a very B2C-flavored brand of e-commerce, we’re still B2B. Period....

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The Sport of Politics

I’m going to write about politics today, but I’m not going to be political. There’s more than enough out there to read about the all candidates – or whatever you want to call them. Today I’m just talking about the sport of politics. I...

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My New Job

So I’m basically in my fourth week of my new job, fifth if you count the “trial week.”  Remember my last post about buying Facebook advertising to see if I could get hired that way? Well, it was an interesting experiment and worthy of the time...

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Did Facebook Land Me A Job?

In early January as I ramped up my first real job search in 15+ years, I tried to think of ways to stand out in what was a very noisy, competitive space – job seekers. I had landed my previous job a little bit unconventionally, so I tried to think...

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Bad Facebook Ads

I’ve mentioned bad targeting and bad Facebook ads before. It’s pretty gross (and wasteful) business. It also provides a horrendous user experience. Whether Facebook likes it or not, when an advertiser doesn’t do audience targeting correctly, it casts...

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Open Your Eyes

I had an interesting and slightly odd experience a couple of weeks back which made me open by eyes a little (literally) – and it involves customer service. When given the choice, I normally will try to push my money to local businesses in the town I...

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Pockets of Time

Now that the calendar has flipped to the New Year, I’ve had a flurry of job interviews and there’s been lots of activity. This is good of course, but I still find I have pockets of time. To help offset the restlessness associated with not having a...

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I’m Sticking With You

I’m not what you would consider adventurous when it comes to investing. The older I get, the better this position seems to be. Do I regret not being more aggressive when I was younger? Maybe, but when it comes to money, I’m all about safety. I will gladly...

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Retail Tips for January

If you’ve ever challenged yourself to some kind of professional or personal feat, be it completing a large project at work or training for (and then running) a marathon, human nature tells you to chill out and rest for a bit. Recover. Maybe even allow yourself...

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