COMPANY: PURE HOCKEY
SPOT: COREY SCHNEIDER (2013)

I launched, updated and wrote much of the Pure Hockey blog, along with several other Pure Hockey colleagues. This is one example of many blog posts that generated a whole lot of engagement, in terms of pageviews, comments and shares. It explores the oft-frustrating world of running a men’s league hockey team and does it in a very funny but true way. The post is here, though I am not sure what happened to the images since I’ve left the company. They seem to have disappeared, though the alt text is still there.

Pageviews (per Google Analytics): 86,000
1,600 Facebook Shares
250 Facebook Comments
2,200 Facebook Likes

COMPANY: PURE HOCKEY
WEB SPOT: GEAR TALK WITH THE PROS

(click the three little lines at the top left to see all episodes)

Written, concepted and most videos edited by Jeff Copetas.

There is a very active group of young hockey players across the world who are devout hockey gear nerds. There are social media groups, online message boards and entire websites dedicated to the latest news, review, rumors and pictures of gear. In order to better engage with this group of heavy influencers, I came up with the idea of Gear Talk with the Pros. This was a series of 50 videos where we went into NHL locker rooms and talked to NHL players about their quirks on gear and what kind of alterations and preferences they had with gear. It resonated in a big way, with over 125,000 video views and huge engagement on social media and on message boards.

COMPANY: PURE HOCKEY
SPOT: COREY SCHNEIDER (2013)

Written and concepted by Jeff Copetas and Will Noonan. Shot and directed by Ben Consoli at BC Media Productions. Edited by Jeff Copetas.

Hockey Stinks was a concept that I came up with as we headed into the hockey equipment buying season in 2014. The idea was to come up with content that played off of a well-known and oft discussed issue with hockey gear – the horrible smell of the equipment. The goal was to encourage people to come to Pure Hockey or PureHockey.com to stock up on new, fresh gear. The series was tied to a contest to win a full set of new gear from head-to-toe. The contest drove more than 5,000 entries and drove over 25,000 video views.

COMPANY: PURE HOCKEY
SPOT: COREY SCHNEIDER (2013)

Written and concepted by Jeff Copetas and Will Noonan. Shot and directed by Ben Consoli at BC Media Productions. Edited by Jeff Copetas.

Hockey Stinks was a concept that I came up with as we headed into the hockey equipment buying season in 2014. The idea was to come up with content that played off of a well-known and oft discussed issue with hockey gear – the horrible smell of the equipment. The goal was to encourage people to come to Pure Hockey or PureHockey.com to stock up on new, fresh gear. The series was tied to a contest to win a full set of new gear from head-to-toe. The contest drove more than 5,000 entries and drove over 25,000 video views.

COMPANY: PURE HOCKEY
SPOT: COREY SCHNEIDER (2013)

Written and concepted by Jeff Copetas. Shot and directed by Ben Consoli at BC Media Productions. Edited by Jeff Copetas.

Hockey Stinks was a concept that I came up with as we headed into the hockey equipment buying season in 2014. The idea was to come up with content that played off of a well-known and oft discussed issue with hockey gear – the horrible smell of the equipment. The goal was to encourage people to come to Pure Hockey or PureHockey.com to stock up on new, fresh gear. The series was tied to a contest to win a full set of new gear from head-to-toe. The contest drove more than 5,000 entries and drove over 25,000 video views.