COMPANY: PURE HOCKEY
WEB SPOT: GEAR TALK WITH THE PROS
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Written, concepted and most videos edited by Jeff Copetas.
There is a very active group of young hockey players across the world who are devout hockey gear nerds. There are social media groups, online message boards and entire websites dedicated to the latest news, review, rumors and pictures of gear. In order to better engage with this group of heavy influencers, I came up with the idea of Gear Talk with the Pros. This was a series of 50 videos where we went into NHL locker rooms and talked to NHL players about their quirks on gear and what kind of alterations and preferences they had with gear. It resonated in a big way, with over 125,000 video views and huge engagement on social media and on message boards.