COMPANY: PURE HOCKEY
SPOT: DAVID CLARKSON (2011)

Written by Jeff Copetas. Shot, directed and edited by Rodrigo Lopez at Neocape.

David Clarkson is a forward currently playing for the Columbus Blue Jackets. At the time, he was playing for the New Jersey Devils. The concept is that David Clarkson gets a job at Pure Hockey and he has his own way of doing things. The goal for the commercial was to promote the Pure Hockey brand and to advertise our new stores in the New Jersey/New York region. This spot ran on MSG-TV during New Jersey Devils games, pre-game and postgames during the 2011-2012 season.