COMPANY: PURE HOCKEY
SPOT: DAVID CLARKSON (2012)
Written by Jeff Copetas. Shot, directed and edited by Dan Ferrigan at News 90 FIlms.
Our second commercial with David Clarkson played off the success of the first one, with him still “working” at the store, but this time I wanted to work in the bitter rivalry that Devils have with the New York Rangers. The goal for the commercial was to promote the Pure Hockey brand and to advertise our stores in the New Jersey/New York region. This spot ran on MSG-TV during New Jersey Devils games, pre-game and postgames during the 2012-2013 season.