Loose Strings

Loose Strings

A few marketing-related bullet points that have been rattling around in my brain lately….. Snapchat. I know. It’s hot. And I swear that I’m historically an early adopter. I also know that as an almost 45 year old male, I’m not in the Snapchat...
Social Media & Targeting

Social Media & Targeting

It’s probably safe to say at this point that I’m all about social media. Like any other form of media, it definitely has its drawbacks (see: political elections) and it has it plusses. What thrills me to no end about personal usage of social media over the...
B2C vs. B2B

B2C vs. B2B

One of the differences between working B2C vs. B2B became evident quickly for me. For example, my new role in the B2B world has me challenged with the longer sales cycle. Even though we do a very B2C-flavored brand of e-commerce, we’re still B2B. Period....
My New Job

My New Job

So I’m basically in my fourth week of my new job, fifth if you count the “trial week.”  Remember my last post about buying Facebook advertising to see if I could get hired that way? Well, it was an interesting experiment and worthy of the time...

Did Facebook Land Me A Job?

In early January as I ramped up my first real job search in 15+ years, I tried to think of ways to stand out in what was a very noisy, competitive space – job seekers. I had landed my previous job a little bit unconventionally, so I tried to think...

Bad Facebook Ads

I’ve mentioned bad targeting and bad Facebook ads before. It’s pretty gross (and wasteful) business. It also provides a horrendous user experience. Whether Facebook likes it or not, when an advertiser doesn’t do audience targeting correctly, it casts...