I dork out on all the parent magazines. If you’re a parent, you probably know them – Parents, Cookie, Wonder Time, etc. They’re so cheap that we get most of ’em. I’ve come to realize that these magazines make a living off of basically publishing the same 12 issues every year. It’s complete genius. In June 2008, you got the “summer activities issue,” which, if you look, has the exact same articles and themes as the June 2007 issue. Get it? Either way, we still read them, desperate for tips on what we can do to keep our kids engaged and amused. ANYTHING to keep them from freaking out in boredom.
What I find very amusing in the latest issue of Parents Magazine is this ad. Now, parents, in looking at this ad, do you see anything out of ordinary? I certainly do. For one thing, when I’m applying diaper cream to my kid’s arse, that is NOT where the cream usually goes. But I guess Desatin needs to deliver the message somehow that baby’s behinds are cute and if you use desatin, you get to put cream on that cute little behind. Alas, what is not reflected in this picture is your kid freaking out from diaper rash – or where the cream actually goes. As Faith No More sang in its early days, it’s a dirty job, but someone’s gotta do it.” We care a lot, indeed.